Friday, 28 November 2014

The modern day marketing has evolved from traditional methods through radios, newspapers, televisions, and others. With the growing dominance of digital media, enterprises have found new marketing channels such as mobile to reach more targeted customers. The increasing penetration of smartphones and mobile internet have given them a more efficient and cost-effective marketing platform. Mobile marketing market solutions help businesses to attract, engage, acquire, and retain customers by delivering the best consumer experience at a particular time with the right combination of content, insights, and data. Small and Medium Businesses (SMBs) and large enterprises are now banking on these solutions which not only helps them to improve customer relationship and enhance application engagement but also helps them in getting higher returns on marketing spend.

Mobile marketing market solutions can be simply understood as the marketing activities that are being carried through mobile devices such as smartphone, tablets among various others. The solutions such as SMS, MMS, push notifications, mobile emails, QR codes, location-based marketing, and in-app messages offer the marketers an innovative and more effective way to interact with their customers. The additions of analytics and geo-location services have further enhanced the capabilities of mobile marketing solutions.
Increase in smartphone and tablet users, mobile internet, increased usage of mobile applications and mobile web, and increased return on marketing spend are some of the factors driving the rate of adoption in mobile marketing market. Lack of education and awareness among SMBs, and complex implementation of these solutions are some of the factors hindering the growth of the industry. However, social media and rich communication services offer new opportunities to the key players. Understanding consumer behavior and privacy concerns are the biggest challenges being faced by the players in the mobile marketing ecosystem. The market scenario is a substantial one with major acquisitions such as Unica and Coremetrics, acquired by IBM; Responsys, acquired by Oracle; and ExactTarget, acquired by Salesforce. This is evident enough to portray that the key players have considerable interest to build market share in this space.

The report spans the overall structure of the mobile marketing market and provides premium insights that can help mobile marketing service providers, brand owners, mobile network operators, mobile service providers, and advertising agents to identify the needs of SMBs and large enterprises.

This report analyzes global adoption trends, future growth potential, key drivers, restraints, opportunities, challenges, and best practices in the market. The report also examines growth potential market sizes and revenue forecasts across different regions.

Scope of the report:
This report about mobile marketing market is a broad study of the global market and forecasts the sizes and trends based on the following sub-segments:

By Solution:
  • SMS
  • MMS
  • Push Notifications
  • Mobile Emails
  • QR Codes
  • Location-based Marketing
  • In-app Messages
By User Type:
  • SMBs
  • Large Enterprises
By Industry:
  • Retail
  • Travel & Logistics
  • Automotive
  • BFSI
  • Telecom & IT
  • Media & Entertainment
  • Healthcare
  • Others
By Region:
  • North America (NA)
  • Europe (EU)
  • Asia Pacific (APAC)
  • Middle East and Africa (MEA)
  • Latin America (LA)


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